AI Dispatch 12/25

A simple format for a complex time.

This is the 4th AI Dispatch from Brand Studio Echt.

Each issue brings two things:
A practical prompt to try something new (YES). And a reminder of what makes us irreplaceably human (BUT).

YES

Adapting brand communications to an AI world

In an AI-driven world, brands must be built for both humans and machines. Tom Roach argues that the brands winning now are those whose assets, signals, and stories are so clear and consistent that large language models can easily interpret and recommend them. If AI can’t understand you, it can’t elevate you, making distinctiveness and rich, structured online presence more critical than ever.

👉 Read more on Marketingweek.com

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BUT

AI isn’t replacing radiologists

AI systems are now remarkably good at spotting abnormalities in medical scans, but radiologists remain irreplaceable because most of their real work happens far beyond image-reading. They coordinate with physicians, guide patients, choose the right imaging protocols, teach, and navigate complex diagnostic judgments that AI can’t reliably automate. And in practice, regulatory limits, liability concerns, inconsistent data, and institutional barriers keep AI from operating independently. For now, AI acts less like a replacement and more like a sophisticated assistant that augments human clinicians.

👉 Read more in the Works in Progress newsletter

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“Attention is the rarest and purest form of generosity.“
— Simone Weil

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